Doe Deere, with her show stopping make up and brilliant hair colors, is making no secret of her love for her own line of cosmetics and the unicorn trends she is helping to keep popular. Born in Russia, she moved to New York as a young girl and operates in Las Angeles as the CEO of her company Lime Crime. Through this company she creates a range of make up products that are as colorful and distinctive as she is.
When asked what inspired her to make her own cosmetics she replied that the idea was actually sparked during another of her creative and entrepreneurial ventures. It was when she was selling and designing her own line of clothes ,and needed bright fun make up to complement, them that she decided to make her own. The unicorn that is her line’s mascot just makes sense considering she says, “… I have always been in love with two things: fairy tales and makeup.”
Her line is available in retail outlets as well as in stores. The products produced by Lime Crime are all vegan and cruelty free, expressing the image of her company’s commitment to vibrant, inspiring, animal friendly, products that make people feel wonderful and look beautiful.
When asked about her business she said that her online clothing store, which was founded in 2004, was making steady sales within a year’s time. The Lime Crime brand was started with the online clothing store, and she said that this was where she started to experiment with her creativity and her potential in a big way. She says she dropped out of the Fashion Institute of New York, where she was majoring in fashion design and illustration, in order to start the clothing line. She says this start was educational for her and obviously values the experience it gave her in the fashion industry.
But she said that despite how well it did, she was still looking to discover her niche, and the job she could be passionate about. And when Lime Crime started selling her make up she knew she had found the perfect job for her. She says that even the response from her followers was different when she started producing cosmetics. They could see her enthusiasm and passion in the products she created. She said there was no doubt this time that she had discovered exactly the right job for herself. She loves creating new colors for her products based on themes, and says she believes that, “Beauty should make you happy!”
The make up line was not started until 2008, but the online promotional videos really fueled the popularity of the products. She created a blog for the sole purpose of promoting her cosmetics, which features tutorials, contests and giveaways. Her online presence is huge, and some of her social media platforms have millions of followers.
She says that one of her happiest moments was when the business generated enough profits that she could start donating to some of her favorite charities. She loves to be able to inspire other women to achieve their goals, and believes that it is important to listen to all feedback and use it to improve and grow. She says “As far as the future goes, I’ll never stop daring myself to try new things. I’m always chasing bigger, brighter dreams to dive into new fantasies every day.”
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