Doe Deere was born and grew-up in Russia until when she attained 17 years of age she then shifted to New York City in the United States of America and did her desire of being a musician. Currently, Doe Deere lives in Los Angeles.
According to Doe Deere, beauty is not looking good or being natural, but beauty is what you feel right at that moment. In 2004, she registered an eBay account by the name Lime Crime for her DIY fashion line. Since she wanted her looks to be on brand, she did everything by herself. Interest on colored makeup became her staple, and this idea of makeup originated back from her sewing days. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
In 2008, Doe Deere became the CEO and founder of Lime Crime cosmetics when she launched her line of magical, cruelty- free, and colorful cosmetic. It was to prove that makeup is a form of self-expression and experience of self-freedom.
Lime Crime is a company of cosmetics which are animal-friendly and an intensely pigmented color, and are internationally accepted. Lime crime was born from her favorite color and the desire to grow eyeshadows, lipsticks, and nail polishes so brilliantly such that wearing them could be prohibited.
As a Chief Executive Officer of Lime Crime, she is responsible for development concerns of her company, day to day decisions on management as well as to oversee implementation of firms long and short-term plans, and also providing guidance when needed. Through her hard work and determination, Doe Deere produced more and new products to the market, marketed her products through social media platforms and some days brainstorming on what’s fresh with her chief creative officer.
Doe Deere together with her team of experts worked day in day out, for months in a laboratory to make sure that their products were perfect. The exciting part of her is that she first wears every product from her company making sure that all her products are correctly made and are not harmful to customers. Learn more: http://www.doedeere.com/
Her great heart of listening, listening and listening from all corners, fully embracing social media for marketing, using raw materials which were not from animals, made Lime Crime to get the entire line certified free by Leaping Bunny being the most extremely limiting certifier in the industry.
An Ambitious Soul and a Mentor
She has been full of imaginations and ambitions at all times. As a healthy child, she had dreams, and one significant thought was to become a musician, and indeed musician she became when she moved to New York City. Doe many times speaks to public through public events like PHAMExpo on issues like how to find your voice and following your ambitions. As a person who started out at humble beginnings, she supports other women who own their businesses and entrepreneurs. She mentors and inspires female entrepreneurs invites them to contact her on Instagram for advice.
Lime Crime’s mission is to restructure makeup, from the way you purchase to the way it makes you feel.