Nathaniel Ru knows that there are a lot of people that want to eat healthy, but they may feel that there are no good choices out there. Ru strongly believes this because at one time he was that person.
As a college student he found himself on the campus of Georgetown University with nothing but the same mundane choices for fast food that he had as a high school teenager. He wanted something more, but he did not realize that he would start a trend that would gain a cult-like following with Sweetgreen.
This is the alternative to burgers, fried chicken, tacos and fries that has picked up much momentum in the last several years. Investors are on board and more than $100 million has been given by investors that believe in what Nathaniel Ru has been able to bring forth.
This may even seem like a scary thing for an entrepreneur when one considers that his innovation for Sweetgreen came solely because of his own desire for an alternative to what was out there.
He did not go into Georgetown with a global marketing campaign to attract people around the world to a restaurant. Instead, he was simply interested in connecting other people that may have felt like him.
Nathaniel knew that if he could get people to take interest in Sweetgreen in one location that he could start another restaurant. He has been going from one city to another to do this. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider and Sweetgreen | Wikipedia
Right now there are multiple sweet dream locations in New York City, and other areas like Philadelphia and Chicago are also bringing up the rear. It has become something of an east coast phenomenon that is giving people something to really think about.
Before people had access to Sweetgreen they did not have much of a choice when it came to fast food. They were either getting a greasy burger from McDonald’s or fried chicken from Kentucky Fried Chicken. There were getting empty calories along with high cholesterol in the process.
With Sweetgreen Ru has created a very pleasant alternative. He has given people the ability to get a high level of momentum by eating healthier. He is challenging adversaries that have fast food restaurants to incorporate more healthy food choices into menus.
Nathaniel may not realize it, but he has actually started a healthy food revolution, and many health conscious consumers are getting on board.