Eduardo Sirotsky “Duda” Melzer is taking over a huge responsibility as the CEO of a family company in one of Brazil’s most important industry, broadcasting. The company is Grupo RBS which owns a large number of Brazil’s newspapers, radio stations and television stations. Melzer certainly didn’t ascend to this position without having people along the way who helped him become a business leader, and one such person is John Davis, a longtime professor at Harvard University where Melzer attended for graduate school. Duda Melzer points to Davis’s work because it was important in bringing a higher aura of professionalism into the company.
Eduardo Sirotsky Melzer is the third member of the famous Sirotsky family to take over Grupo RBS’s leadership and he did so by carving out his corporate media career in many other organizations prior to this. His formal education started out at the Pontifical Catholic University of Rio Grande do Sul where he completed his bachelor’s degree followed by an MBA from the business school of Harvard. He started out in finance and investing as an analyst for the Delphi Financial Corporation. He later began managing media as CEO of BoxTop Media, an alternative media company based in New York.
Duda Melzer first came to Grupo RBS in 2004 when he became General Director of operations in its domestic market. By 2012 he was promoted to CEO and President when his uncle Nelson Sirotsky stepped down from those positions, and by 2015 he had become Chairman of the company’s Board of Directors. In honor of Grupo RBS continuing a legacy of nominating qualified professionals to manage the company, the Cambridge Institute for Family Enterprise named Duda Melzer to their list of business leaders. Duda Melzer is also a venture capital investor and the main technology startup company he invests with is e.Bricks Digital. You can visit YouTube and his website eduardosirotskymelzer.com