Eduardo Sirotsky “Duda” Melzer is taking over a huge responsibility as the CEO of a family company in one of Brazil’s most important industry, broadcasting. The company is Grupo RBS which owns a large number of Brazil’s newspapers, radio stations and television stations. Melzer certainly didn’t ascend to this position without having people along the way who helped him become a business leader, and one such person is John Davis, a longtime professor at Harvard University where Melzer attended for graduate school. Duda Melzer points to Davis’s work because it was important in bringing a higher aura of professionalism into the company.
Eduardo Sirotsky Melzer is the third member of the famous Sirotsky family to take over Grupo RBS’s leadership and he did so by carving out his corporate media career in many other organizations prior to this. His formal education started out at the Pontifical Catholic University of Rio Grande do Sul where he completed his bachelor’s degree followed by an MBA from the business school of Harvard. He started out in finance and investing as an analyst for the Delphi Financial Corporation. He later began managing media as CEO of BoxTop Media, an alternative media company based in New York.
Duda Melzer first came to Grupo RBS in 2004 when he became General Director of operations in its domestic market. By 2012 he was promoted to CEO and President when his uncle Nelson Sirotsky stepped down from those positions, and by 2015 he had become Chairman of the company’s Board of Directors. In honor of Grupo RBS continuing a legacy of nominating qualified professionals to manage the company, the Cambridge Institute for Family Enterprise named Duda Melzer to their list of business leaders. Duda Melzer is also a venture capital investor and the main technology startup company he invests with is e.Bricks Digital. You can visit YouTube and his website eduardosirotskymelzer.com
Amazon has not been too concerned about the competition in the apparel niche because they have been commanding 20 percent of that market for years. With thousands of e-commerce clothing companies trying to chip into that lead, you might think Amazon has reason to be concerned. It wasn’t until recently when Kate Hudson’s Fabletics began to close in on Amazon that they took notice. This active-wear company has gone from no sales to $250 million in sales in less than three years and definitely has the attention of Amazon.
When Hudson was recently talking about the success of her company, she simply says that a combination of reverse showrooming and her membership package are the basics that have exploded the growth of her company. These are sales techniques that are not new, but somehow Hudson has created a blending of the two that are attracting female shoppers to her store. Looking at the entire sales process from the eyes of a consumer, they head to the Fabletics store at the mall where they can get their free membership, take the Lifestyle Quiz, and try on anything they like inside the store.
Whether these women buy at the retail store or not does not affect this winning formula, it is what happens later where all the magic occurs. These same women will eventually go to the Fabletics e-commerce website, and once they log into their account they discover all the items they tried on at the local store are now in their online profile. This takes away some of the uncertainty of buying online because you know the apparel fits, so you can focus on just buying colors, styles, and anything you desire.
By eliminating the question of size, Kate Hudson’s Fabletics customers are buying more and becoming loyal returning customers. Included with the membership is discounted pricing, free shipping, and a personal shopping assistant who uses quiz results and buying patterns to choose an item each month for consideration. Pampering is certainly working for Hudson, as her customers are buying more at the online store than they ever would have purchased at the mall. This is a huge contrast to buying at Amazon, where you pick a piece of workout apparel or active-wear and hope when it arrives that it fits. Now with Kate Hudson’s Fabletics, you are getting exactly what you need the first time without the hassle of returning apparel that doesn’t fit.
A good rubbish removal service is important to have if you want to keep things tidy and nice looking. It’s inevitable-things tend to build up and collect over time. If you already have a mound of items collected that you want to get rid of, don’t hesitate to call a rubbish removal service and get it taken care of right away. When trying to decide on one, there are a few things that you should consider. You need to make sure that the company your decide on will take accept the items you are trying to get rid of. You should also make sure that the price of their service is within your budget and that they will pick up your rubbish in a timely manner. It is a good idea to call around and compare prices. You should also reed reviews of other customers and even ask your neighbors who they go with.
Clearabee began to offer their rubbish removal services in 2013 and was founded in 2012. They are the largest man and van type of rubbish clearance service in the UK and they employ over 165 employees and have 65 vehicles. Clearabee does not subcontract any of their collections and they can ensure that your rubbish clearance will always end up at the proper waste disposal facility. Clearabee is open 7 days a week and even provides access to 24/7 online bookings. They even pick up and do rubbish removal on the weekends and at night as well as during the day.
The Wiki of Clearabee can be found online here, learning more about the greenest rubbish clearance company could help the planet one bag of trash at a time!