People are always afraid that they will shop online, online to end up scam victims, or jeopardize the safety of their credit card information. Therefore, there is still a wide niche that will not shop online. Especially, not when purchasing apparel. This is because of the fear of getting ill-fitting clothes or being delivered a package that is totally different from what you ordered. Yes, some companies will take that back and compensate you. However, you will have gone under a lot of inconvenience. So, looking at such cons makes people prefer to get items from their local physical stores. But, Fabletics came around and is now changing how people view online shopping, especially in the active wear.
One way in which Fabletics have managed to change the notion, is through customer engagement. Even when most of their apparel is sold online, they still manage to make you feel like you are talking to love designers and stylists. In fact, they have employed a team of professionals to take surveys when you log into their website. They then use this information to customize attires that suit your lifestyle.
Fabletics has also become a quick success because they are able to tap into both online and offline markets. They realized that not everyone was up to the idea of getting their workout gear online, so they came up with a plan to establish Physical stores. In the few years that the company has been in existence, it has managed to open physical stores in most states in the US and also in the UK.
The membership program that is utilized by Fabletics has also had a big input on the success of this company. Although there are many companies that utilize this program, not many thrive on it. This is because customers find the programs either rigid or not worth their time, because there are not enough perks. But there is something different about the Fabletics’ VIP program. First, the program if very flexible. If you are member, it doesn’t mean that you have to show every other month in order to sustain your membership. If you don’t need an item in a certain month, you simply choose to skip the month, by the 5th of that month, and no penalties will be charged. Then there are the endless perks of being a member. From discounts to free stuff and customization of products.
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